Introducing Retention Campaigns: Create More Regulars

Claim is adding Retention Campaigns so brands can acquire regulars, reliably. It’s about time.

Hey Claimers, Sam here.

We’ve had a simple belief since day one: that marketing dollars should be invested back into the pockets of the people who actually show up, tap their cards, and keep our beloved restaurants and local businesses alive.

That belief powers The Drop, where Claim personalizes a new place for Claimers every week and brands pay only when a first-timer walks through the door.

Today we’re proud to expand our mission.

You Asked, We Built It

More than a dozen brands have asked us: “Your acquisition engine is great. Help me make these guests stick.” At the same time, for months, Claimers have texted us things like “I love The Drop, but can I get a reward to go back to the dumpling spot I just discovered?”

Done ✅ .

Retention Campaigns are live for select partners today, and roll out platform-wide over the summer. If you are:

• A Claimer: update the app, link your card, and watch for the new “Come back and get paid” tags on your Claims.
• A restaurant or retailer tired of spray-and-pray ads: reach out to us at hello@claim.co or fill out the form on claim.co/marketers. We will have you live in no time.

From First Date to Steady Relationship

Think about dating.

A single coffee date is nice, but you would never propose after the first latte. After a few dates though, you get to know their personality – the bad puns, the go-to karaoke songs, the “ready in ten minutes” text that really means 20. Only after a handful of dates, you have a much better idea if things are getting serious and you both want to stick around.

Eating and shopping work the same way. A first visit is curiosity. A third or fourth visit is a commitment.

Research across hundreds of restaurant operators shows that 50 to 80 percent of guests never return after visit number one. That is a canyon of wasted ad spend and lost customers who may need a little extra nudge to return.

So we built Retention Campaigns to pay you – and prove value for brands – for those crucial second, third, and fourth dates.

How Retention Campaigns Work

1. Brands set a fixed offer (CPA) for the first visit – the same model you know from Claim Drops.
2. Follow-on rewards fire automatically when you come back within a window the brand chooses. Different offers, same cash-back on Venmo.
3. Claim tracks every swipe via Plaid. No coupons, no QR codes, no guessing. If you returned, we know – and brands on Claim only pay when you do.
4. You get regulars. The ones that come back, that spread the word, that download your app and enroll in loyalty.

We’re excited to partner with brands like Honeygrow, Blank Street Coffee, Sweetfin, and a handful of other early innovators who are kicking off this feature this month. Early signals show repeat rates climbing and CPAs falling because dollars are finally aimed at the guests who matter – the ones who bring friends and post about their “new usual.”

Keep an eye out for Claims from them in your weekly Drop and stay tuned for more of your favorites coming very soon.

Why This Matters (To Operators)

• Regulars drive the business. They are roughly 30 percent of traffic yet drive more than 70 percent of revenue. Now restaurants finally have a straightforward, pay-per-regular channel to grow that slice.
• Closed-loop attribution. See exactly which Claims turn into second and thirds visits, and higher value guests. Finally connect marketing spend to the metric the CFO cares about – cash in the register.
• Zero lift, zero waste. No new hardware, no subscription, no impressions fees. Turn us on, set your caps, watch the dashboard

Why This Matters (To Claimers)

• You get paid to become a regular. Explore the full menu, learn the staff’s names, flex that “I’ll have the usual” energy – and bank real cash each time.
• Skip the ad clutter. No more scrolling through sponsored posts that do nothing for you. Your attention gets rewarded, not resold.
• Feel like a local faster. Regulars are the heartbeat of every neighborhood shop. We help you join that club.

The core mission remains: keep brands thriving by letting them invest directly in their future regulars – and make sure every minute of your attention is worth something.

Thanks for helping us flip the advertising model on its head. The next round of coffee is on Claim.

See you in The Drop,

Sam

CEO, Claim